Lecturers
Bojan Kordalov
Bojan Kordalov has a master’s degree in public relations from Ss. Cyril and Methodius, Skopje. He graduated the Faculty of Law “Justinian I” at the University of Ss. Cyril and Methodius, Skopje.
He started his rich working career as an intern in Assembly of the Republic of North Macedonia where work responsibilities were Supporting the MP in plenary discussions preparation; Communication and Public relations activities with the citizens, NGO’s, and private sector; Organizing International meetings and events within the Parliamentary international cooperation. Furthermore, he is a PR Advisor in PR Department of the Prime Minster’s Office; Associate at the Secretariat for European Affairs within the Government of the Republic of North Macedonia from 2005 to 2008. From 2010 to 2011 he was an external lecturer at the Faculty of Political Science, subject “New Media and Communication” at the European University.
He has worked for two years at MSW Communication – Agency for Marketing and Communication where his job responsibilities were developing and implementation of Social Media Strategy for clients on social media platforms such as Facebook, Twitter and YouTube; Creation and maintain of official Social media channels for the clients; Building up of an Web site Strategies for the Clients; Organizing a media campaigns on the Social Media and other promotional events and event management. Social Media Specialist at MSW Communication – Marketing and Communication Agency; Marketing and Sales Coordinator at Kultura Publishing House; External consultant – Social media and new communication practices at Fund for Innovation and Technological Development (FITD); national Trainer on Digital Literacy at OSCE North Macedonia; External consultant for communication at UNFPA and MPPS; Social Media Consultant at USAID; Communications Specialist at USAID; External consultant / Expert for Communication at UNFPA and AKAZUM; Quality Control Comms Specialist at USAID; Trainer – Senior Comms Specialist at CAARTS; Senior Communication Trainer at International Foundation for Electoral Systems (IFES), USAID and SEC; National Consultant – Communication Expert and Author at OSCE and State Election Commission (SEC); PR and Social Media Specialist Brand Peg Marketing Agency; Coordinator of Media, Transparency and Digitalization Programme at Institute for Good Governance and Euro-Atlantic Perspectives (IDUEP).
He has participated in a number of projects (some of which are still ongoing) domestic and international where the main focus is training to develop communication strategy, tools and techniques for communication with the public and the media.
From 2020 he is trainer of the Master in Digital Marketing program at the Institute for Business and Management HEIDELBERG Skopje.
Savica Pop Tonevа
Savica has been developing her experience in the Marketing Business for more than 15 years, having the opportunity to create and to work on the process of making the complete marketing strategies for the national and global clients. As a pioneer in the field of digital marketing, she was Managing Director of Httpool Online Adverting Agency in Macedonia for more than seven years.
Savica’s experience in media enables her to further development of the carrier, focusing tightly on new media, new technologies as well as creating and developing marketing strategies. With a background in digital marketing and branding, she focuses mainly on building creative and marketing strategies with a passion for business outcomes and advertising innovations. All over her career, she has worked across digital and mobile platforms, managing clients from different industries.
Emilija Kornakova
Emilija Kjornakova has a master’s degree in Interior and Graphic Design. It is interesting to mention that in addition to the Faculty of Interior and Graphic Design, she also graduated from the Faculty of Economics at Ss. Cyril and Methodius University in Skopje, Department of International Relations.
Her rich working career began with the establishment of a marketing agency where she held the position of Creative Director from 2000 to 2010. In the meantime he has worked on several projects and additional work engagements such as Improving management, marketing skills and creativity in the marketing agency Ontrac, E3 media, Bristol UK; further as Graphic and web designer and Event manager in ID Macedonia, Skopje, Organization of national contest “MK SPORT ID” for uni¬fed design of the Macedonian national teams jerseys; Further Additional Executive Director and Interior Designer at MED, Skopje, Interior design studio; from 2006 to 2015 he is a graphic and web designer and Event manager of Beach Volleyball Macedonia – Ohrid, Organization of the annual international beach volleyball competition; from 2011 to 2015 is Graphic, web designer, Magazine editor, Copywriter of Tinex, Cosmo; from 2014 to 2019 he is a Mentor – Trainer (Adobe Photoshop, Adobe Illustrator, Art elements and principles, Theory of color, Branding and identity) in Seavus education and development center – Skopje, I Think academy, WEB Design Academy; from 2015 to 2018 is Creative graphic and web designer, Marketing account manager, Division – Skopje marketing agency; since January 2019 he is Marketing Director in Podravka – Skopje, Northe Macedonia.
Emilija Kornakova is a lecturer and head of the Graphic Design program at the Institute for Business and Management HEIDELBERG Skopje.
Todor Trajkovski
Todor Trajkovski has studied Mechanical Engineering at Ss. Cyril and Methodius Skopje.
He started his working career as the owner of the trading company Gamma Trade. From 1998 to 2000 he worked as a designer and video editor at TV 96; from 2000 to 2001 he was a designer of the weekly magazine START, from 201 to 2006 he was a senior designer in the marketing agency “INDIGO – Ogilvy & Mather”; in the meantime he works as a production director in the printing house “My-Print”. From 2006 to 2012 he was the Creative Director of one of the world’s largest marketing agencies “Gray Worldwide”. From 2013 to 2015 he worked in MPM – Media Print as responsible for the corporate identity of the company. Since 2015 he has been working at Ars Lamina Publishing House as a chief graphic designer.
Todor Tajkovski is a lecturer and head of the Graphic Design program at the Institute for Business and Management HEIDELBERG Skopje.
Stojan Stojchevski
BSc in Technology, MSc in Economics with an interest in the mathematical modeling of marketing phenomena and their use as an integrative approach to monetization and valorization, graduated from the Academy of Graphic and Web Design and Branding at New Man’s Business Accelerator.
He started his diverse career in KABIS LTD DOOEL, intern of Process Control in juice production in 2016; further from 2017 to 2018 in the Center for Public Health, as an intern in the Chemical Laboratory (Chemical analysis of drinking and wastewater, food, cosmetics and hygiene products); LES SCIENTISTS – BOTTEGA EVENTS, Science lead for formulation and organization of events, for clients such as Telekom Macedonia, Schweppes (Skopska Pivara), Vip Macedonia, A1 Macedonia, Jeep and Jaguar Macedonia, Nike, Fashion & Friends; since 2018 works as a graphic, web design and marketing – freelance working with brands such as Kabis, Cuddly, Aprendiendo con Mary, Fjer and Corio; since 2019 in TALENT GENERATOR works as a Trainer and Consultant in the field of marketing, PPC technologies and Lead Generation; has been working in MR since 2019. BRICOLAGE – responsible for marketing and design, since 2020 in YŪGEN CAPITAL is the Manager and project manager in the field of planning and execution of ATL marketing campaigns.
He has participated in numerous conferences, national and international exchanges and trainings, has passed a significant number of courses and trainings.
Stojan Stojkovksi from 2020 is part of the team of lecturers of the Master in Digital Marketing program at the Institute for Business and Management HEIDELBERG Skopje.
