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MASTER IN DIGITAL MARKETING

INTRODUCTION

This program is designed to turn you into a digital marketing specialist with expertise in Google Analytics, Google AdWords, social media marketing, social media advertising, and e-marketing as an essential companion.

We will provide a strong foundation in all the basic concepts of digital marketing.

The Academy of Certified Digital Marketing Professional is designed by academic professors and experts in the field of digital marketing with long practical experience. The academy will create professionals ready to respond to the challenges of modern digital marketing trends. Through a fusion of theoretical foundations with a lot of practical work in real situations, you will gain the necessary skills. You will get a comprehensive understanding of digital marketing and you will gain advanced expertise.

The Digital Marketing Academy is ideal for anyone involved in the process of creating, planning and implementing campaigns, measuring and evaluating the effects of digital campaigns, as well as those who would like to retrain and continue professional careers in this area.

Registration Fee is included in the total fee of the program

Program structure

Lecturers

Bojan Kordalov

Bojan Kordalov has a master’s degree in public relations from Ss. Cyril and Methodius, Skopje. He graduated the Faculty of Law “Justinian I” at the University of Ss. Cyril and Methodius, Skopje.
He started his rich working career as an intern in Assembly of the Republic of North Macedonia where work responsibilities were Supporting the MP in plenary discussions preparation; Communication and Public relations activities with the citizens, NGO’s, and private sector; Organizing International meetings and events within the Parliamentary international cooperation. Furthermore, he is a PR Advisor in PR Department of the Prime Minster’s Office; Associate at the Secretariat for European Affairs within the Government of the Republic of North Macedonia from 2005 to 2008. From 2010 to 2011 he was an external lecturer at the Faculty of Political Science, subject “New Media and Communication” at the European University.
He has worked for two years at MSW Communication – Agency for Marketing and Communication where his job responsibilities were developing and implementation of Social Media Strategy for clients on social media platforms such as Facebook, Twitter and YouTube; Creation and maintain of official Social media channels for the clients; Building up of an Web site Strategies for the Clients; Organizing a media campaigns on the Social Media and other promotional events and event management. Social Media Specialist at MSW Communication – Marketing and Communication Agency; Marketing and Sales Coordinator at Kultura Publishing House; External consultant – Social media and new communication practices at Fund for Innovation and Technological Development (FITD); national Trainer on Digital Literacy at OSCE North Macedonia; External consultant for communication at UNFPA and MPPS; Social Media Consultant at USAID; Communications Specialist at USAID; External consultant / Expert for Communication at UNFPA and AKAZUM; Quality Control Comms Specialist at USAID; Trainer – Senior Comms Specialist at CAARTS; Senior Communication Trainer at International Foundation for Electoral Systems (IFES), USAID and SEC; National Consultant – Communication Expert and Author at OSCE and State Election Commission (SEC); PR and Social Media Specialist Brand Peg Marketing Agency; Coordinator of Media, Transparency and Digitalization Programme at Institute for Good Governance and Euro-Atlantic Perspectives (IDUEP).
He has participated in a number of projects (some of which are still ongoing) domestic and international where the main focus is training to develop communication strategy, tools and techniques for communication with the public and the media.
From 2020 he is trainer of the Master in Digital Marketing program at the Institute for Business and Management HEIDELBERG Skopje.

Savica Pop Tonevа

Savica has been developing her experience in the Marketing Business for more than 15 years, having the opportunity to create and to work on the process of making the complete marketing strategies for the national and global clients.  As a pioneer in the field of digital marketing, she was Managing Director of Httpool Online Adverting Agency in Macedonia for more than seven years.
Savica’s experience in media enables her to further development of the carrier, focusing tightly on new media, new technologies as well as creating and developing marketing strategies. With a background in digital marketing and branding, she focuses mainly on building creative and marketing strategies with a passion for business outcomes and advertising innovations. All over her career, she has worked across digital and mobile platforms, managing clients from different industries.

Emilija Kornakova

Emilija Kjornakova has a master’s degree in Interior and Graphic Design. It is interesting to mention that in addition to the Faculty of Interior and Graphic Design, she also graduated from the Faculty of Economics at Ss. Cyril and Methodius University in Skopje, Department of International Relations.
Her rich working career began with the establishment of a marketing agency where she held the position of Creative Director from 2000 to 2010. In the meantime he has worked on several projects and additional work engagements such as Improving management, marketing skills and creativity in the marketing agency Ontrac, E3 media, Bristol UK; further as Graphic and web designer and Event manager in ID Macedonia, Skopje, Organization of national contest “MK SPORT ID” for uni¬fed design of the Macedonian national teams jerseys; Further Additional Executive Director and Interior Designer at MED, Skopje, Interior design studio; from 2006 to 2015 he is a graphic and web designer and Event manager of Beach Volleyball Macedonia – Ohrid, Organization of the annual international beach volleyball competition; from 2011 to 2015 is Graphic, web designer, Magazine editor, Copywriter of Tinex, Cosmo; from 2014 to 2019 he is a Mentor – Trainer (Adobe Photoshop, Adobe Illustrator, Art elements and principles, Theory of color, Branding and identity) in Seavus education and development center – Skopje, I Think academy, WEB Design Academy; from 2015 to 2018 is Creative graphic and web designer, Marketing account manager, Division – Skopje marketing agency; since January 2019 he is Marketing Director in Podravka – Skopje, Northe Macedonia.
Emilija Kornakova is a lecturer and head of the Graphic Design program at the Institute for Business and Management HEIDELBERG Skopje.

Todor Trajkovski

Todor Trajkovski has studied Mechanical Engineering at Ss. Cyril and Methodius Skopje.
He started his working career as the owner of the trading company Gamma Trade. From 1998 to 2000 he worked as a designer and video editor at TV 96; from 2000 to 2001 he was a designer of the weekly magazine START, from 201 to 2006 he was a senior designer in the marketing agency “INDIGO – Ogilvy & Mather”; in the meantime he works as a production director in the printing house “My-Print”. From 2006 to 2012 he was the Creative Director of one of the world’s largest marketing agencies “Gray Worldwide”. From 2013 to 2015 he worked in MPM – Media Print as responsible for the corporate identity of the company. Since 2015 he has been working at Ars Lamina Publishing House as a chief graphic designer.
Todor Tajkovski is a lecturer and head of the Graphic Design program at the Institute for Business and Management HEIDELBERG Skopje.

Stojan Stojchevski

BSc in Technology, MSc in Economics with an interest in the mathematical modeling of marketing phenomena and their use as an integrative approach to monetization and valorization, graduated from the Academy of Graphic and Web Design and Branding at New Man’s Business Accelerator.
He started his diverse career in KABIS LTD DOOEL, intern of Process Control in juice production in 2016; further from 2017 to 2018 in the Center for Public Health, as an intern in the Chemical Laboratory (Chemical analysis of drinking and wastewater, food, cosmetics and hygiene products); LES SCIENTISTS – BOTTEGA EVENTS, Science lead for formulation and organization of events, for clients such as Telekom Macedonia, Schweppes (Skopska Pivara), Vip Macedonia, A1 Macedonia, Jeep and Jaguar Macedonia, Nike, Fashion & Friends; since 2018 works as a graphic, web design and marketing – freelance working with brands such as Kabis, Cuddly, Aprendiendo con Mary, Fjer and Corio; since 2019 in TALENT GENERATOR works as a Trainer and Consultant in the field of marketing, PPC technologies and Lead Generation; has been working in MR since 2019. BRICOLAGE – responsible for marketing and design, since 2020 in YŪGEN CAPITAL is the Manager and project manager in the field of planning and execution of ATL marketing campaigns.
He has participated in numerous conferences, national and international exchanges and trainings, has passed a significant number of courses and trainings.
Stojan Stojkovksi from 2020 is part of the team of lecturers of the Master in Digital Marketing program at the Institute for Business and Management HEIDELBERG Skopje.

Radoslav Nastasijevikj Rardziski

Radoslav Nastasijevic Bardziski has a master’s degree in economics, Department of Marketing Management. In addition to academic education, he has taken numerous world-renowned courses such as Graphic Design Training, Web Design & Development course and others. Has excellent knowledge of Microsoft Office Suite; Adobe Master Collection Suit; WordPress CMS; C-Panel; Html & CSS; Google Analytics & Tag manager which skills are part of his daily work.
He started his career as a Marketing Communications Manager at Creative House Marketing Agency – a brand of Digital Star DOOEL. Over time, his job position is upgraded, including Marketing Communications Manager, Head of IT and Digital department, Chief Operating Officer for the company operating in the US market. Since 2019, he has been in the position of Head of the Department for Support of the Mayor, the largest Macedonian municipality. He is the Marketing Director of the Institute for Business and Management HEIDELBERG Skopje.
Since 2020 he is part of the team of lecturers of the Master in Digital Marketing program at the Institute for Business and Management HEIDELBERG Skopje.

CONTENT

1. Introduction to Digital Marketing / What is digital marketing?/Digital marketing startegy
2. Media planning and Budgeting
3. Social Media Marketing
4. Photoshop for beginners
5. Email Marketing
6. Introduction to Public Relations
7. Search Engine Optimization (SEO)
8. Paid Search (PPC) using Google Ads
9. Website Optimization
10. Analytics with Google Analytics

The characteristics of the program as well as the teaching strategies are given below:

The Master in Digital Marketing program takes place in twelve modules which will teach basic, advanced and expert level.

Each participant when applying for the academy will complete a questionnaire for self-assessment of the level of knowledge.

After completing each module of the program, each participant is required to pass a practical exam in order to obtain the certificate. The exam is valued at 70% of the total points for the certificate. The remaining 30% of the total points of obtaining the certificate refer to the evaluation of the program manager who submits an evaluation for the participant on 3 grounds: presence, critical thinking and engagement. The three categories each carry 10% of the grade. The supervisor is obliged to summarize the conclusions from the information submitted by each individual lecturer in the teaching sessions.

Each of the topics represented in the program will contain practical examples of implementation in everyday work. The methods for presenting and mastering the topics will be based on the principle of: flexibility, Learning by doing concept, workshops, discussions, working groups, research.

 

Total hours:

  • 220

Teaching – location: 

  • Institute for Business and Management HEIDELBERG Skopje (N. Macedonia)
  • ONLINE live learning platform from the ZOOM.US app

Lecture dynamics:

  • Twice a week

REGISTRATION

Frequently Asked Questions

You can make the payment directly with a credit card on the website itself when purchasing a seminar or training or by paying an invoice in several installments, and after a previously signed agreement.

In the certification programs can enroll anyone who wants to qualify or retrain for thechosen field in the certification programs. For that purpose, having a minimum of prior knowledge in the chosen field of each candidate is a facilitating circumstance in studying the programs. Namely, the programs, except for the postgraduate master studies, do not require prior formal higher education.

Pillar 1 – Seminars are held live with physical presence at a predetermined location and time. Seminars are also held live online through the ZOOM platform. For each organized seminar, the way, time and place of the event are certain in advance, which is published on the website.

Pillar 2 – E-learning, lectures are held online. The first category is live lectures through the online ZOOM platform, the second category is through recorded video materials (when you buy a certain program, you get access to the video you bought).

Pillar 3 – Executive Certification are held live with the physical presence of the group following the program, with a predetermined schedule for lectures.

NOTE: the lectures with several months of training programs are held after working hours, once or twice a week (for each training is explained in detail in the information of the program itself).

Lecturers of all programs are domestic and international practitioners with at least 10 years of work experience in the fields they teach. In each of the programs there are expert lecturers who are available for you to “use” their know-how.

Each listener receives materials in the form of presentations, exercises, excels, books, additional (video and audio) materials and directions where they can get more information on topics related to the lectures for anyone who wants to expand their study.

At the German higher education institution Heidelberg Institute for Business and Management in Skopje has accredited (in 2018) 4 academic programs for master studies, as follows:

  • – MBA in Finance & Controlling (60 ECTS)
  • – MBA in Finance & Controlling (120 ECTS)
  • – Business Data Governance & Business Informatics (60 ECTS)
  • – Business Data Governance & Business Informatics (120 ECTS)

Eligible to enroll are all graduate students – “Bachelor” for one-year programs of 60 ECTS, who previously acquired 240 ECTS, while for enrollment in two-year master programs of 120 ECTS, students with previously acquired 180 ECTS have the right to enroll.

IMPORTANT:

  • – upon completion of the master’s program MBA in Finance & Controlling (60 or 120 ECTS) students gain prestigious international certifications (2 of the above 4):

Risk Management (EU Certificate according to European Banking Federation in Brussels)
Credit Analysis (EU Certificate according to European Banking Federation in Brussels)
Compliance (EU Certificate according to European Banking Federation in Brussels)
Certified Controller (German Diploma from Germany)

  • – Completion of the master’s program – Business Data Governance & Business Informatics (60 or 120 ECTS) students gain prestigious international certifications (2 of the above 4):

Certificate CISA / ISACA Certificate
BI & Big Data (German Diploma)
Digital Design Communication
Certification for Developers

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