Interview with Savica Pop-Toneva, MA, Head of the Digital Marketing Program at the German Higher Education Institution – Institute for Business and Management HEIDELBERG Skopje

Interview With Savica Pop Toneva


Q: What does the Executive Master in Digital Marketing of the German Higher Education Institution – Institute for Business and Management HEIDELBERG Skopje provide? What modules can be studied?

A: The Digital Marketing Master’s program provides a strong foundation in all the basic concepts of digital marketing. The German Institute’s Certified Digital Marketing Professional Program integrated in the Master in Digital Marketing is designed by academic professors and experts in the field of digital marketing, with many years of practical experience. The program will create professionals ready to meet the challenges of modern digital marketing trends. Through the fusion of theoretical foundations with a lot of practical work on real situations, you will gain the necessary skills. You will gain a comprehensive understanding of digital marketing and gain advanced expertise.

Through a range of different modules, listeners will be upgraded from module to module. From the basics of internet advertising, through e-mail marketing and content marketing, creating digital strategies and search engine optimization, basics of Photoshop, creating and understanding creative briefing and media planning, to budgeting, you will reach a professional built in Digital Marketing.

After completing your master’s degree, you will receive a German diploma (certificate), employment opportunity, as well as transferred vast practical experience from professionals with many years of career.

Q: What skills and knowledge will students acquire in the Master of Digital Marketing program?

A: This program is designed to create digital marketing specialists with expertise from Google Analytics, Google AdWords, social media marketing, social media advertising and e-marketing as an essential companion. Students will learn how to communicate with social media audiences, how to attract more customers, how to make quality business decisions from the metrics available to them, and are obtained through digital tools.

Listeners will gain skills that will make them competitive in the job market.

Q: Who can apply to the Academy for Digital Marketing?

A: The Academy is open to all who wish to deepen their knowledge in the field of Digital Marketing, as well as those who want to retrain and acquire new knowledge in the field of Internet Marketing. We are also open to all those who are passionate about technology and fusion marketing.

The Digital Marketing Program is ideal for all involved in the process of creating, planning and implementing campaigns, measuring and evaluating the effects of digital campaigns, as well as for those who would like to retrain and pursue a professional career in this field.

Q: Do you think that the program offered by the academy is competitive enough and is in trend with the professions that are in demand in the market?

A: Absolutely. The master’s program (certification) as part of the German Higher Education Institution Institute for Business and Management HEIDELBERG Skopje, in cooperation with ABIT, follows the world trends and adapts the program to the needs of the market. International

experience allows us to bring world practices closer to students and create ready-made profiles for current professions.

The program, created by top proven professionals with long-term experience in the field, allows them to obtain a German diploma (certificate) for completed professional specialist studies with the title: Certified Digital Marketing Professional, issued by the Higher Education Institution German Institution | Institute for Business & Management Heidelberg Skopje.

All students who have already obtained at least 180 ECTS in the first cycle of studies, have the opportunity to complete the program and make a Master Thesis – a case study on a practical example, to obtain a German certificate (diploma) “Executive Master” issued by #FORUMInstituteForManagement Heidelberg. (for our partner FORUM, see more at:

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